Digital media agency and content shop, Ice Cream Social, was founded in 2020 by two ad agency strategists, Mike Weiss and Victoria Roedel. The duo... read more
It’s easy to get the impression that most people who handle influencer marketing at agencies are only one job into their career. But Crystal... read more
An adaptable content strategy is a must in the dynamic world of communications to maintain brand loyalty. No stranger to employing cross-platform... read more
Planning Directors, Rob Estreitinho and Tiffany Mondesir, weigh in on their strategy for resonating with modern audiences and establishing brand... read more
Liz Hanna, Strategy Director at Swift, a VML company, speaks on utilizing social listening to move at the speed of culture. read more
In the latest installment of our series focused on the impact social media and cultural influences have on brand communications, we chatted with... read more
Gen Z is redefining the content and communications world as we know it through activism, authenticity, and social media. Jenna Studt, Social... read more
Bea Iturregui, VP of Creator & Brand Partnerships at Cycle (the creator marketing practice within Laundry Service), speaks on resonating with... read more
Carola Bracci, Head of Social at Ogilvy Italy, weighs in on their integrated framework for resonating with younger generations. read more
Chatting with Kat Harding, Social Director at Havas Play UK, we unveil the key components to marketing to Gen Z and Gen Alpha: purpose,... read more