Title | Experience the Unforgettable |
Agency | BBDO Dublin |
Campaign | Experience the Unforgettable |
Advertiser | Gaelic Athletic Association |
Brand | GAA |
Date of First Broadcast/Publication | 2024 / 4 |
Business Sector | Institutional/Public Interest/Non-Profit Org. |
Philosophy | A brand new campaign for the Gaelic Athletic Association (GAA) created by BBDO Dublin—now in partnership with TBWA Dublin—launches this week in the run up to the 2024 All-Ireland Hurling and Football Championships. Beautifully created by Eoin Conlon (copy) and Kevin McKay (art) and directed by LOCKY (Lochlainn) McKenna for Assembly, the campaign brings to life one woman’s unforgettable experience as a way of encouraging attendance at Championship games of both codes. It features a woman’s reminiscences about a Championship day she shared with her father as a child. As she speaks, we see Championship scenes appear on screen - frozen moments of magic burnt into her mind. As the woman speaks, it’s not the specific match she remembers, it’s the unforgettable feeling of a Championship day with her Dad that has stayed with her. The campaign, which features a combination of new and archive footage, will run on-air, on-line, in-store, and outdoor. Media is handled by PHD |
Media Type | Television |
Length | |
Production Company | Assembly |
Advertising Manager | Noel Quinn |
Advertising Manager | Theresa Byrne |
Chief Executive Officer (CEO) | Neal Davies |
Agency | TBWA\Dublin |
Senior Account Manager | Áine Neenan |
Head of Strategy | Paul Fisher |
Strategy Director | Ronan Jennings |
Executive Creative Director | Shane O’Brien |
Creative Director, Copywriter | Eoin Conlon |
Art Director | Kevin McKay |
Head of Content & Production | Jessica Derby |
Creative Producer | Hannah Lambert |
Production Assistant | Samantha Baugh |
Director | LOCKY McKenna |
Producer | Rebecca Bourke |
Production Coordinator | Maeve Kenny |
Director of Photography (DOP) | Uri Barcelona |
Focus Puller | JP Quill |
Loader | Rowan Sherrard |
Camera Trainee | Abbie Hegarty |
B Cam | Aidan Gault |
1st AD | Ciara McIlrath |
3rd AD | Annabelle Cleary |
Gaffer | Daragh Scott |
Production Art Director | Ciara O’Donovan |
Standby Props | Christina Brosnan |
Art Director Assistant | Mille Baker |
Stylist | Sarah Flanagan |
Assistant Stylist | Sophie Conroy |
Mix | Matthew Thompson |
Driver | James Flynn |
Sustainability Officer | Alexandra DeValera |
Editor | Ronan Fox |
Post Production | Raygun Dublin |
Grade | Leandro Arouca |
Online Artist | Michael Dowling |
VFX Artist | Emmet O’Farrell |
Post-production Producer | Elaine Brennan O’Dwyer |
Recording Studio | Screenscene |
Original Music, Sound Design, SFX and final mixes | denis kilty |
Media Agency | PHD Media |
Business Director | David Scott-Lennon |
Head of Client Service | Sinead Manly |
Media Senior Account Manager | Alexandra Jakljusin |