World Vision Canada appoints Broken Heart Love Affair as AOR

On the heels of the successful 2023 Impact and Giving campaign ‘Burp’ from Broken Heart Love Affair, World Vision Canada has named BHLA its creative and strategy Agency of Record.

“We are excited to partner with Broken Heart Love Affair to connect our mission of serving the world’s most vulnerable girls and boys to more Canadians. From the start, Broken Heart Love Affair demonstrated a genuine connection to our work with a passion for telling powerful stories with heart, showcasing the real impact of our work in the world’s most fragile and marginalized contexts. I can’t wait to see what our continued partnership will bring in the coming months”, said Kevin Andrews, VP Brand, World Vision Canada.

“Working with World Vision Canada has been an incredible privilege,” said Melissa Tobenstein, VP Client Success at BHLA. Adding, “World Vision Canada took an audacious stance with the ‘Burp’ campaign in 2023 and it paid off. We are so proud to have been part of that, and excited about the partnership going forward.”

World Vision and BHLA will be releasing new work later this year in the lead-up to the organization’s 2025 capital campaign.